In 1972 after an extensive research and development AMSOIL produced the worlds first 100% synthetic motor oil for on the road vehicles. AMSOIL was also the first to introduce the concept of "extended drain intervals" with a recommended 25,000-mile or 1-year drain interval. 40+ years in the business, AMSOIL has earned the most respectable track record in the world.
A consumer can validate a companies products and services through their track record. 40 years of track record is a reliable research material to define a companies claims and advertisements.
Just visit www.ftc.gov (Federal Trade Commission), from the top right corner enter "amsoil" & you will see that there are no law suites or settlements for AMSOIL.
You can repeat the search for other major motor oil and oil additive manufacturers & the results will not be the same. Numerous settlements can be found for search terms such as "STP", "Castrol", "Quaker State", "Shell", "Exxon", "Valvoline", "Pennzoil", "Slick 50", "Zmax", "Motor Up", "Dura Lube" etc.
AMSOIL shines like a star amidst companies which only care about profits & not the environment nor the consumers like you. It is our advise to research before buying a claim or flashy advertisement campaign because they can be just "deceptive ads".
Hypothetically let's say AMSOIL didn't deliver as promised. Let's also assume for one minute that it's a lie, false and deceptive advertising. Don't you think for a minute that Mobil, Royal Purple, Redline, Castrol, Shell Oil or Exxon wouldn't be all over AMSOIL in a court of law suing for FALSE ADVERTISING?
AMSOIL is the 3rd largest selling synthetic lubricant in North America, obviously if there is a way, oil companies would like to see their competition to go out of business. But that won't happen, because our competitors know that AMSOIL makes the best lubricants in the world.
Additionally, AMSOIL relies on scientific test methods to demonstrate its products. AMSOIL is the only company in the world to publish empirical data for motor oil comparison.
Watch the following presentation to compare AMSOIL test methodology as compared to non-scientific test methods such as using Falex test machine. Comparative testing are strictly based on ASTM test procedures & standards.
As seen on TV; many oil companies use Falex test machine to demonstrate product superiority. AMSOIL staff demonstrates, how deceiving it can be to use Falex test machine as a method of testing.
Bottom line is, what you hear & see may not be the truth but just be deceptive advertisement. It is a good idea to research on a company & their products before buying into a claim & advertisement. Today any one can obtain this crucial track record information by searching the Federal Trade Commission's (FTC) database for lawsuits and settlements for false and deceptive advertisements.
If the back of the bottle of AMSOIL 0W-30 says, "extended drain intervals for up to 25,000 miles (40,000 km's) or one-year" don't you really think that the oil should be GUARANTEED to last that long? And if not, wouldn't there be a class action lawsuit against AMSOIL after thousands of people from all over the USA and Canada would complain about problems?
For certain, one could visit www.ftc.gov and research about AMSOIL (as mentioned above) to learn that AMSOIL never misleads consumers with false and deceptive advertising campaign just to sell products.
The fact is that AMSOIL stands apart from every other motor oil company in the world, 40+ years in business and there is not ONE single FTC charge for deceptive advertising for AMSOIL in over 40 years in business!. Be an informed consumer.
On the other hand search on these WELL-KNOWN companies and find out why your vehicles don't last as much as they should!
False and deceptive advertising just to sell you their products? Can you see any business ethics in these companies?
Find out for yourself by searching www.ftc.gov website for these brand names "STP", "Castrol", "Quaker State", "Shell", "Exxon", "ExxonMobil", "Valvoline", "Pennzoil", "Slick 50", "Zmax", "Motor Up", "Dura Lube" etc.